a little bit of what I do
A Showcase of My Work
Every business has a story worth telling. My job is to help bring those stories to life through thoughtful content, creative storytelling, and strategic social media.
From developing ideas and directing shoots to filming, editing, and managing social platforms, I work with businesses to create content that reflects who they are, connects with their audiences, and helps them show up online with intention.
My work spans ongoing social media management, brand storytelling, short-form video, photography, creative direction, and wedding content creation. Every project is different, and I believe the best content comes from understanding the people, purpose, and personality behind it.
Here's a look at some of the businesses, projects, and stories I've had the opportunity to work on.
Brookside Nursery
Social Media Management · Content Strategy · Creative Direction · Video & Photography
At Brookside Nursery, my work extends beyond creating individual pieces of content. I help develop and execute a broader social media approach that brings together the business's products, people, personality, and customer experience.
From entertaining trends and educational plant content to product spotlights, refillery features, and seasonal promotions, the goal is to create a recognizable online presence that feels true to the business while giving customers reasons to engage and visit.
My approach balances strategy with creativity. I research the market and competitors, identify relevant content opportunities, develop ideas, and bring those concepts to life through filming, photography, editing, and social media management.
My role includes:
Managing social media content and publishing
Researching the market, competitors, and content trends
Developing content ideas and strategic approaches
Directing and producing shoots
Filming, editing, and photographing content
Developing content concepts around products, promotions, and events
Prompting and guiding on-camera participants
Creating content that balances entertainment, education, and promotion
Explore the work:
Stellar Photography & Event Planning
Social Media Strategy · Content Creation · Wedding Photography & Videography
My work with Stellar Photography & Event Planning spans two distinct areas: supporting the business's marketing and social media presence, and working directly on wedding days to capture photography and video for the couples they serve.
This combination allows me to contribute to both the business's ongoing brand storytelling and the creation of meaningful wedding films.
Social Media & Brand Content
I help plan and strategize social media content while filming, creating, and editing visual assets that showcase the business, its services, and the experiences it provides.
My role includes:
Helping plan and strategize social media content
Brainstorming creative concepts and content ideas
Filming, producing, and editing short-form video content
Creating content for Instagram, Facebook, YouTube, and TikTok
Developing content that showcases the business and its services
Wedding Photography & Videography
In addition to my marketing work, I was hired as a hybrid second shooter, capturing both photography and video during weddings to contribute to the couples' wedding coverage by creating a video they can look back on for years to come.
My approach to wedding videography is personal and intentional. I consider each couple's preferences, music choices, personalities, and the overall atmosphere of their wedding. Rather than creating the same film repeatedly, I aim to produce something that feels true to each couple and the experience they want to remember while keeping some stylistic preferences.
Explore the work:
Beck's Furs
Brand Storytelling · Product Content · Video Production
For Beck's Furs, I created a collection of videos designed to highlight the business's history, customized fur pieces, craftsmanship, and expansion into women's and men's clothing.
This project was particularly meaningful to me because the owner was navigating health challenges that made standing and moving around for extended periods difficult. Being able to help her showcase her business and products through thoughtfully planned content was a reminder that creative work can serve a very practical purpose: helping business owners continue sharing what they do.
My role included:
Planning and capturing video content
Filming and editing brand and product-focused videos
Highlighting the history behind customized coats and other pieces
Showcasing the business's expanded clothing offerings
Creating social media assets to help the business connect with customers
The goal was to capture both the products and the story behind the business, helping customers better understand its history, craftsmanship, and evolving offerings.
View the project:
Real Estate Video Content
Creative Direction · Video Production · Short-Form Editing
This project centered on a real estate agent who wanted to showcase a property's most interesting features while making herself memorable to potential buyers and sellers.
The initial concept was to feature the agent moving through the home in a fun, recognizable way. I helped bring that idea to life by developing creative editing concepts, incorporating intentional winks at key locations throughout the property, and guiding the agent through posing and on-camera direction.
The result was a creative approach to property marketing that combined the agent's personality with the home's standout features.
My role included:
Filming and editing the video collection
Developing the creative editing concepts and transitions
Directing the shoot and suggesting posing ideas
Prompting the agent and helping her feel comfortable on camera
Showcasing the property's distinctive features through entertaining video content
The creative approach: Take a familiar real estate walkthrough and make it more memorable by combining property highlights with personality-driven storytelling.
View the project:
Westmeadow Farm & Dairy
Social Media Management · Content Production · Brand Storytelling
November 2021 – June 2022 | Employee
Westmeadow Farm & Dairy was one of my early opportunities to take ownership of a business's digital presence. During my time as an employee, I managed the company's social media and oversaw content creation from concept to publication.
This role gave me hands-on experience in managing multiple social platforms, producing video content, and communicating a business's story through consistent digital content.
My role included:
Managing social media accounts and publishing content
Developing content ideas and maintaining an online presence
Filming, producing, and editing video content
Creating content highlighting the farm, its products, and its story
Managing content across YouTube, Instagram, and Facebook
Explore the work: